SEO Agency Stoke-on-Trent. Get found. Get chosen.

Local SEO & Google Business Profile.

Most Stoke-on-Trent customers check the map pack before they ever see your website. So that’s where we start. We optimise every part of your Google Business Profile. Categories, services, photos and regular posts. We fix your name, address and phone number across the directories Google trusts, including the Hanley versus Stoke-on-Trent address mix-ups that trip up so many local listings. We help you win more reviews and respond to them properly. Then we build local signals around the places your customers search from. The Six Towns, Newcastle-under-Lyme, Trentham, Stone and Kidsgrove. The goal is simple. Show up in Google Maps when it matters.

Technical SEO.

Google can’t rank what it can’t crawl. We audit your site the way a search engine sees it. Then we fix what’s holding it back. Slow pages. Broken links. Duplicate content. Indexing errors. Messy redirects. Missing or broken schema. We improve your Core Web Vitals so pages load fast on mobile. We tidy your site structure so every important page is easy to find. And we keep checking. Technical issues creep back in, and every site update is a chance for something to break.

On-page SEO & keyword research.

Every campaign starts with research. We find the searches your Stoke-on-Trent customers actually use. Then we check the intent behind them. Someone searching ‘emergency plumber Stoke’ wants something different to someone comparing prices. We map the right keyword to the right page, so no two pages compete for the same term. Then we optimise each one. Titles, meta descriptions, headings, copy, images and internal links. Every page gets one clear job. And a clear reason for Google to rank it.

SEO content.

Google rewards the most helpful answer. So we write it. We create service pages, location pages and articles that answer the questions your customers are asking. Written for people first. Structured for search engines second. We refresh tired content that has slipped down the rankings. And we build topic clusters, so Google sees you as the authority on what you do. Every piece is written in your voice and planned around keyword data. Not guesswork. Not filler.

Link building.

Links from other websites tell Google you can be trusted. Quality beats quantity every time. We earn links from relevant local and industry sources. Stoke and North Staffordshire directories. Local press. Chambers of commerce and trade bodies. The suppliers and partners you already work with. We audit your existing link profile too, and deal with anything harmful. No link farms. No paid link schemes. No shortcuts that put your site at risk. Just steady, genuine authority that builds month after month.

Reporting & competitor tracking.

You’ll always know what we’re doing and why. We track the keywords that matter to your business. Rankings, traffic, calls, form enquiries and Google Business Profile activity. All in one clear report, in plain English. We watch your competitors too. Who’s moving up. What they rank for. Where the gaps are. Then we adjust the plan. No vanity metrics. No jargon. Just a straight answer to one question: is SEO bringing you more business?