GEO: Get Found in AI Search.
Structuring your site and content so ChatGPT, Gemini, Perplexity and Google’s AI Overviews find you, trust you, and quote you.
GEO@TLC
Search has changed. People ask AI assistants a question and get one answer, not ten blue links. At The Lighthouse Co, we optimise your website and content for Generative Engine Optimisation (GEO), the discipline of getting your business cited inside AI-generated answers. That means structuring content the way large language models read it, feeding AI crawlers clean data through tools like llms.txt, and building the authority signals that get you quoted instead of a competitor.
How visible is your business in AI search?
We'll check whether your site is structured to be crawled and cited by ChatGPT, Gemini and other AI engines — instantly, for free.
Our Expertise
01
GEO Audits & AI Visibility Baselines
We start by checking where you already stand. Using agentic AI tools, we test how ChatGPT, Gemini, Perplexity and Google AI Overviews currently answer questions about your industry, and whether your business gets mentioned at all. That gives us a clear baseline: which queries you're missing from, which competitors are winning the citation, and where the fastest gains are. No guesswork, just a real read on your current AI visibility.
02
Structured Content & Schema for AI Citation
AI engines don't rank pages, they extract answers. We restructure your content so it's easy to lift: clear headings, direct answers near the top, FAQ sections, and LocalBusiness and FAQPage schema markup that gives AI crawlers unambiguous facts about who you are and what you offer. We also implement llms.txt and Open Knowledge Format files, a growing standard that hands AI models a clean, structured summary of your business instead of making them guess from a rendered page.
03
Ongoing AI Visibility Monitoring
GEO isn't a one-off fix. AI models retrain, re-crawl and change how they cite sources constantly. We track your citation rate across the major AI engines, monitor which competitors are gaining ground, and adjust content and technical signals as the landscape shifts, reporting back in plain language rather than a dashboard nobody reads.
Foundations
llms.txt & Open Knowledge Formats
AI crawlers work faster and more accurately when they don’t have to interpret a rendered webpage. An llms.txt file gives them a direct, structured summary of your business, services and key pages, cutting through navigation menus, popups and JavaScript that can confuse a crawler.
We build and maintain llms.txt files and Open Knowledge Format bundles that give AI models accurate, current facts about your business, keep that data aligned with what’s actually live on your site, and reduce the chance of an AI engine citing outdated or incorrect information about you.
Getting this right means AI assistants are working from your facts, not a guess.
Content Built to Be Quoted
Generic marketing copy rarely gets cited. AI engines favour content that answers a specific question clearly and directly, backed by real detail rather than vague claims.
We write and restructure service pages, FAQs and blog content so each section answers one clear question, using the same clarity and directness we bring to every project.
This is the same content discipline behind our SEO work, extended to a second audience: the AI models reading your pages, not just the search engines crawling them.
Technical Foundations for AI Crawlers
AI crawlers need to reach your content before they can cite it. Slow pages, blocked crawlers, and messy site structure all get in the way, the same technical issues that hurt traditional SEO also hurt AI visibility.
We audit crawlability, fix robots.txt and sitemap issues, and make sure your site's technical foundation supports both search engines and AI models, building on the same site health work we do as part of our SEO services.
A fast, well-structured site is the baseline every GEO strategy is built on.
GEO Alongside Your Wider Marketing
AI search doesn't replace traditional SEO, PPC or content marketing, it sits alongside them. We fold GEO into the same strategy as your existing search visibility, so your SEO, PPC and content work all reinforce the same authority signals AI engines are looking for.
That means your copywriting, your paid campaigns and your organic content all point the same direction, giving AI models more consistent, more citable signals about who you are.
AI search is still early, which means the businesses that get structured for it now are the ones AI engines default to citing later. Being first to be cited compounds. Once an AI engine trusts you as a source, that advantage is hard for competitors to catch up on.
At The Lighthouse Co, we combine GEO with our existing SEO, copywriting and technical expertise to get your business found and cited across ChatGPT, Gemini, Perplexity and Google’s AI Overviews. Whether you’re starting from zero AI visibility or want to defend a lead, we build the structure and content that gets you quoted.
If you’re ready to see where you stand in AI search, get in touch today.
