SEO Agency Stoke-on-Trent. Get found. Get chosen.
Local SEO for Stoke-on-Trent businesses. More visibility. More calls. More enquiries.Search engine optimisation from a Staffordshire team around 30 minutes away. Honest advice. Clear reporting. No lock-in.
💩 No Sales Bullsh*t
We don’t hire sales people. You speak to the people who do the work.
🕺 40+ Years Experience
Led by two experienced digital experts. You’re in great hands.
⏰ No Fixed Contracts
Not happy with our results? You’re free to cancel any time.
🎉 Flexible Payments
Cash flow bites? We’re happy to work around it.
Stoke-on-Trent’s local SEO partner.
The Lighthouse Co is based in Hill Ridware, Staffordshire. Around 30 minutes from Stoke-on-Trent. Not a national agency with a Stoke page and no idea where Burslem is. We run SEO for businesses across the Six Towns and North Staffordshire. Hanley, Burslem, Tunstall, Stoke, Fenton and Longton. Plus Newcastle-under-Lyme, Stone and Kidsgrove. From ceramics and manufacturing to logistics along the A50 and M6. We know how people here search. We know who you’re up against.
Local businesses deserve the same search expertise as national brands. So that’s what we bring. Decades of agency experience. None of the agency overheads. Our SEO services cover local, technical, on-page, content and links. Plus GEO for AI search. New to local SEO? Start with our local SEO guide for Stoke-on-Trent businesses, or our guide to ranking in Google’s local map pack. And if your website is holding you back, we do web design in Stoke-on-Trent too.
What our customers say...
Phil Giles
Avida Inc - Marketing manager
“After being burnt by another agency, I was sceptical but as soon as I reached out to The Lighthouse Co I could see that they were experienced and knew exactly how to take my small online shop from 1 or 2 orders a month to several orders a day! I would definitely recommend The Lighthouse Co!”
Rebecca Simpson
Keystone Transformation - Founder
“As a start-up, it was important I partnered with the right digital agency - Initially I needed a full brand, logo and a few design assets for social media etc - Adam & Steve were able to guide me through the initial process and were able to provide everything I needed within a couple of weeks - Advice & Experience in one agency is invaluable to a start-up like Keystone.”
Annie Mae-Machin
CEO of POUTSCOUT
“The Lighthouse Co have consistently delivered for my business - Web Design, SEO, PPC, Copywriting and everything in between - Thanks guys!”
Our SEO services in Stoke-on-Trent
Local SEO & Google Business Profile.
Most Stoke-on-Trent customers check the map pack before they ever see your website. So that’s where we start. We optimise every part of your Google Business Profile. Categories, services, photos and regular posts. We fix your name, address and phone number across the directories Google trusts, including the Hanley versus Stoke-on-Trent address mix-ups that trip up so many local listings. We help you win more reviews and respond to them properly. Then we build local signals around the places your customers search from. The Six Towns, Newcastle-under-Lyme, Trentham, Stone and Kidsgrove. The goal is simple. Show up in Google Maps when it matters.
Technical SEO.
Google can’t rank what it can’t crawl. We audit your site the way a search engine sees it. Then we fix what’s holding it back. Slow pages. Broken links. Duplicate content. Indexing errors. Messy redirects. Missing or broken schema. We improve your Core Web Vitals so pages load fast on mobile. We tidy your site structure so every important page is easy to find. And we keep checking. Technical issues creep back in, and every site update is a chance for something to break.
On-page SEO & keyword research.
Every campaign starts with research. We find the searches your Stoke-on-Trent customers actually use. Then we check the intent behind them. Someone searching ‘emergency plumber Stoke’ wants something different to someone comparing prices. We map the right keyword to the right page, so no two pages compete for the same term. Then we optimise each one. Titles, meta descriptions, headings, copy, images and internal links. Every page gets one clear job. And a clear reason for Google to rank it.
SEO content.
Google rewards the most helpful answer. So we write it. We create service pages, location pages and articles that answer the questions your customers are asking. Written for people first. Structured for search engines second. We refresh tired content that has slipped down the rankings. And we build topic clusters, so Google sees you as the authority on what you do. Every piece is written in your voice and planned around keyword data. Not guesswork. Not filler.
Link building.
Links from other websites tell Google you can be trusted. Quality beats quantity every time. We earn links from relevant local and industry sources. Stoke and North Staffordshire directories. Local press. Chambers of commerce and trade bodies. The suppliers and partners you already work with. We audit your existing link profile too, and deal with anything harmful. No link farms. No paid link schemes. No shortcuts that put your site at risk. Just steady, genuine authority that builds month after month.
Reporting & competitor tracking.
You’ll always know what we’re doing and why. We track the keywords that matter to your business. Rankings, traffic, calls, form enquiries and Google Business Profile activity. All in one clear report, in plain English. We watch your competitors too. Who’s moving up. What they rank for. Where the gaps are. Then we adjust the plan. No vanity metrics. No jargon. Just a straight answer to one question: is SEO bringing you more business?