Google Ads (PPC)

High-converting PPC campaigns with targeted ads and optimised budgets

Strategic Google Ads Campaign Management

Running a Google Ads campaign is more than just setting up an ad and letting it run. Without the right strategy, businesses often waste money on irrelevant clicks and poor targeting. We take a data-driven approach, ensuring every campaign is designed to generate high-quality leads and drive profitable sales.

Our PPC management process includes:

  • Comprehensive keyword research to identify high-intent search terms
  • Ad copywriting and landing page optimisation for better conversion rates
  • Bid strategy management to maximise budget efficiency
  • Ongoing campaign monitoring and refinement to improve performance

We ensure that every pound spent on Google Ads delivers measurable results, whether your goal is lead generation, e-commerce sales, or brand awareness.

Strategic Google Ads Campaign Management

Running a Google Ads campaign is more than just setting up an ad and letting it run. Without the right strategy, businesses often waste money on irrelevant clicks and poor targeting.

We take a data-driven approach, ensuring every campaign is designed to generate high-quality leads and drive profitable sales.

Our PPC management process includes:

  • Comprehensive keyword research to identify high-intent search terms
  • Ad copywriting and landing page optimisation for better conversion rates
  • Bid strategy management to maximise budget efficiency
  • Ongoing campaign monitoring and refinement to improve performance

We ensure that every pound spent on Google Ads delivers measurable results, whether your goal is lead generation, e-commerce sales, or brand awareness.

Keyword match type optimisation to control relevance and reduce wasted spend

Ad extensions and sitelinks to improve visibility and click-through rates

A/B testing of ad copy to determine the most effective messaging

Expanding Your Reach

Google Display Ads

Google Display Ads allow businesses to reach potential customers across millions of websites, YouTube videos, and mobile apps. These ads are perfect for brand awareness, product promotion, and remarketing.

We design and manage Display Ads campaigns that:

  • Target specific demographics, interests, and website placements
  • Use custom audience lists to retarget website visitors and abandoned shoppers
  • Implement responsive display ads that automatically adjust to fit different ad spaces
  • Monitor placement performance to remove low-performing websites and apps

A well-structured Display Ads campaign ensures that your brand remains visible beyond search results, keeping your business top of mind

Reconnecting with Interested Customers

Remarketing

Not all visitors convert on their first visit. Google Remarketing Ads allow businesses to re-engage users who have previously interacted with their website, reminding them to complete a purchase or inquire about a service.

We build remarketing campaigns that:

  • Segment audiences based on user behaviour, such as cart abandoners or past purchasers
  • Customise ad messaging to address specific user intent
  • Optimise frequency capping to prevent ad fatigue and overexposure
  • Use dynamic remarketing to display specific products or services users previously viewed

This strategy helps recover lost leads, increase sales, and improve brand recall.

For Higher Conversions

Landing Page Optimisation

Sending traffic to a poorly designed landing page results in wasted ad spend.

We optimise landing pages to ensure high conversion rates, providing:

  • Conversion-focused copy tailored to ad messaging
  • Fast-loading, mobile-optimised pages to reduce bounce rates
  • Strong call-to-actions (CTAs) that guide users toward taking action
  • A/B testing to refine page elements for maximum effectiveness

By aligning ad campaigns with well-structured landing pages, we significantly improve PPC performance and lead generation.

Google Ads is a powerful tool for driving high-quality, targeted traffic to your website. At We Are The Lighthouse, we ensure that every campaign is structured for maximum efficiency and profitability. From keyword research and ad creation to bid strategy and conversion tracking, we provide a fully managed PPC service that delivers measurable success.

If you’re looking to grow your business with Google Ads PPC, get in touch today.

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