From Vision to Viral - How We Reinvented PoutScout

Client

PoutScout

Year

2024

Services

  • Market Research
  • Branding

POUTSCOUT® ⸻

At The Lighthouse Co. we know that a brand’s success hinges on its ability to connect with its audience. When PoutScout approached us for a rebrand, our first step was an in-depth market analysis to understand their core demographic—18-28-year-old influencers.

A Strategic, High-Impact Rebrand

Our team embarked on a strategic rebrand to elevate PoutScout’s identity, aligning it with the expectations of modern social media talent. We developed a fresh, contemporary brand identity with a refined colour palette, bold yet elegant typography, and a visual aesthetic that seamlessly integrates with digital-first platforms like Instagram, TikTok, and YouTube. The new branding evokes professionalism while maintaining the creativity and personality that influencers seek in a representation agency.

Market Research & Data-Driven Insights

Our approach wasn’t just about a fresh coat of paint—it was backed by data. We conducted extensive competitor benchmarking and influencer sentiment analysis, identifying gaps in the market where PoutScout could stand out. Our research showed that influencers wanted more than just brand deals; they sought strategic growth opportunities, networking support, and an agency that understood their evolving digital presence.

From Vision to Viral: How We Reinvented PoutScout

The results speak for themselves. Since the rebrand, PoutScout’s talent stable has grown to 30 influencers, solidifying its status as a go-to agency for social media talent. With a refined brand presence, PoutScout has attracted higher-profile influencers, expanded partnerships with global brands, and reinforced its reputation as a leader in influencer representation.

By combining cutting-edge design, strategic branding, and in-depth market research, The Lighthouse Co has propelled PoutScout into a new era of success. This transformation is a testament to the power of thoughtful rebranding and the impact of aligning a business with the evolving needs of its audience.

Get in Touch Today to see how we can help shine a light on your business.

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