A practical, plain-English guide to choosing the best platform for performance, SEO, editing control and long-term growth.
Choosing the right website platform affects how easily you can update content, how well you can rank on Google, and how smoothly your site can grow as your business evolves. The two platforms we’re asked about most are WordPress and Wix Studio.
We build on both, and we’ll always recommend the framework that fits your goals, your team and your budget. If you want help deciding, explore our design and development services or speak to us about a platform recommendation as part of our marketing support.
Quick answer: when WordPress tends to be the best fit
WordPress is often the right choice when you need:
- Deep flexibility for custom functionality and integrations
- Complex content structures (multiple services, locations, resources, case studies)
- Advanced SEO control and scalable content publishing
- Long-term ownership and portability across hosting providers
If organic search matters, pairing your build with a clear SEO plan is key. Our team can support this through search engine optimisation.
Quick answer: when Wix Studio tends to be the best fit
Wix Studio is often a great choice when you need:
- A polished, modern site with a visual editing experience for your team
- Speed to launch with reliable hosting and built-in features
- Strong design control for layouts, animations and responsive behaviour
- A straightforward setup that still supports SEO best practice
Wix Studio works best when the build is structured properly from day one, with clean templates, clear navigation and the right tracking in place.
What to consider before choosing
1) Your content and growth plans
If you expect to add lots of pages, locations, service variants, guides, and case studies, you’ll benefit from a platform that supports a clear content structure and consistent templates. That’s where a well-built WordPress setup often shines. If your site is more focused on a smaller number of core pages with strong visual design, Wix Studio can be an excellent fit.
2) SEO performance and control
Both platforms can rank well when the fundamentals are done properly: clean information architecture, fast load times, strong on-page SEO, and high-quality content. The best choice depends on how much control and complexity you need. If SEO is a primary growth channel, we recommend pairing your build with an ongoing SEO campaign.
3) Editing experience for your team
Think about who will update the site day to day. Wix Studio can be ideal for teams who prefer a more visual workflow. WordPress can be ideal for teams that want structured content editing and the ability to expand functionality over time.
4) Integrations and custom features
If you need bespoke calculators, portals, membership areas, advanced booking flows, or multi-step lead capture, it’s worth planning the feature set early. We’ll map requirements and recommend the right approach based on what you want the website to achieve, now and later.
Our recommendation process
We start with your goals: lead generation, brand positioning, online sales, recruitment, or customer support. Then we review your current site, competitor landscape, and the content you’ll need to publish. From there, we recommend the platform that best supports performance, SEO and ongoing management.
Whatever platform you choose, ongoing updates and upkeep protect performance, security and rankings. If you want help after launch, our website maintenance service keeps everything running smoothly.
Next steps
If you want a confident decision, book a short discovery call. We’ll recommend the right framework, outline the build approach, and share the route to a site that looks excellent and performs well.