1. Start with clarity: define purpose and audience
Before you invest in design or development, get clear on why your site exists and who it’s for.
- Are you targeting local clients in Staffordshire, or aiming regionally/nationally?
- What actions do you want users to take — contact you, request a quote, or book a consultation?
- What objections might they have (price, trust, experience)?
Every piece of content and design decision should directly support your main goal.
2. Design and UX that guide visitors — not just look pretty
Beautiful design is important, but every visual and layout choice should lead visitors to action.
- Use clear navigation and visual hierarchy.
- Showcase testimonials, accreditations and case studies for credibility.
- Place contact buttons and calls-to-action prominently on every page.
At The Lighthouse Co — Website & e-commerce development and via our UX/UI design service, we combine creativity with strategy so your site not only looks great but converts.
3. Content is your sales pitch — not an afterthought
Your content should speak to your audience’s needs, not just describe what you do.
- Lead with benefits, not jargon.
- Write conversationally — speak like a trusted advisor.
- Include strong CTAs such as “Request a quote” or “Book a call”.
Pair your website with strategic content and blogs to attract organic visitors. Our search engine optimisation service helps businesses rank and grow.
4. Load fast, perform well and stay optimised
Slow websites lose customers and can hurt your Google rankings.
- Compress images, optimise code and use modern formats like WebP.
- Choose reliable hosting and monitor site speed regularly.
- Maintain security and plugin updates consistently.
Our hosting & server architecture and website maintenance services ensure your site stays fast, secure and reliable.
5. Make the site discoverable with local SEO
A great website is only effective if people can find it.
- Use location-based keywords like “web design Staffordshire” or “SEO in Lichfield”.
- Keep your Google Business Profile current.
- Create dedicated pages for each service area you serve.
Our digital marketing and PPC management services help Staffordshire businesses appear in front of local audiences ready to buy.
6. Integrate tools to capture and nurture leads
Turn your website into a lead-generation machine:
- Add forms, chatbots and smart pop-ups.
- Connect to email automation or CRM tools.
- Track visitor behaviour with analytics and heatmaps.
We can help integrate these systems seamlessly so your site moves from passive to proactive.
7. Keep improving — digital is never “done”
Your website should evolve with your business and the digital world.
- Use A/B testing on headlines and calls-to-action.
- Review analytics to see what converts best.
- Refresh visuals, messages and offers regularly.
Digital growth isn’t a one-time project — it’s an ongoing process. Our website maintenance plans help Staffordshire businesses keep their sites performing at their best.