At The Lighthouse Co, we keep a close eye on the best creative websites across the world. Here are 10 websites that inspire us in 2025 – from playful portfolios to cutting-edge ecommerce designs.

1. Allbirds

The sustainable trainer brand has built one of the cleanest, most user-friendly ecommerce sites out there. With soft colours, smart typography, and seamless product photography, Allbirds makes sustainability look stylish.

Takeaway: Minimalist design helps users focus on the products and the story behind them.

2. Glossier

Glossier’s website feels more like a lifestyle magazine than a shop. It’s full of bold imagery, interactive swatches, and community-led content.

Takeaway: Ecommerce websites can be immersive experiences that make customers feel part of a movement.

3. Ganni

This fashion retailer blends sleek ecommerce functionality with editorial-style visuals, showing off collections like a glossy magazine. The design feels playful but high-end.

Takeaway: Treating product pages like brand showcases keeps users engaged for longer.

4. Apple

Apple’s site is an icon of scrollytelling – full of smooth animations and subtle transitions. Product features unfold as you scroll, creating a premium experience that mirrors the brand’s innovation.

Takeaway: Scrolling can be a storytelling device, not just a way to move down a page.

5. Pangaia

With eco-friendly design cues and bold typography, Pangaia’s fashion website merges commerce with brand values. It’s a powerful example of design supporting purpose.

Takeaway: Your brand’s mission should be as visible in design as it is in copy.

6. Pitch

Presentation platform Pitch uses bold colours and smooth motion design to walk users through its features. It balances fun and professionalism effortlessly.

Takeaway: Animations can highlight features while guiding users through complex information.

7. Nike

Nike’s ecommerce site is as dynamic as its products. With bold typography, engaging video, and personalisation at the core, it’s a masterclass in blending creativity with conversion.

Takeaway: Ecommerce design should inspire action as well as admiration.

8. Epic Games

From Fortnite to Unreal Engine, Epic’s site delivers blockbuster visuals and fast, intuitive navigation. It proves large-scale sites can be visually striking and technically robust.

Takeaway: Performance is just as important as aesthetics when dealing with high-traffic sites.

9. Warby Parker

This eyewear brand redefined online shopping with its virtual try-on tool. The site combines a clean design with practical, customer-focused interactivity.

Takeaway: Adding smart tools can transform ecommerce websites into personalised shopping experiences.

10. Bruno Simon

For something totally different – Bruno Simon’s playful portfolio turns navigation into a game, using WebGL and 3D animations. It’s not ecommerce, but it shows how design can surprise and delight.

Takeaway: Memorable experiences don’t always come from products—they can come from design itself.

What these sites mean for businesses in Staffordshire

Whether you’re a retailer, a startup, or an established brand, these sites show the power of creative design. The most effective websites are:

• Engaging: Through storytelling, visuals, and interaction

• Conversion-focused: Especially important for ecommerce websites

• Brand-led: Design should echo your values and identity

• Optimised: Fast, mobile-friendly, and SEO-ready

If you’re considering a new website or ecommerce store, think about how these examples could inspire your own online presence.

Final thoughts

The best websites in 2025 prove that creativity and usability go hand-in-hand. From fashion to technology, ecommerce to entertainment, these brands are raising the bar for digital design.

At The Lighthouse Co, we specialise in web design, ecommerce, SEO, branding, and app development for businesses across Staffordshire. If you’re ready to create a website that’s as inspiring as it is effective, our team can help bring your vision to life.